Google Ads For Dentists: How You Can Attract More Patients!

July 31, 2025

Google Ads For Dentists, Pediatric Dentist Smiling with his patient

For modern dentists, your next patient is just a Google search away. When people in your area need to find a new dental clinic, experience a toothache, or want to enhance their smile, the first place they go is Google. That’s why Google Ads for dentists are one of the most powerful tools available to grow your dental practice.

At King SEO Services, we specialize in creating custom Google Ads campaigns that help dentists across the country get more patient bookings, boost their local visibility, and stand out from competitors.

Whether you're a startup practice or an established dental office ready to grow, we’re here to help you fill your chairs with the right patients.

Google Ads For Dentists: How You Can Attract More Patients!

Example of Dental Google Ad
Example of A Google Ad for A Dentist In New York

What Are Google Ads For Dentists?

Google Ads is an advertising platform that allows local dentists and other businesses to show targeted ads on Google’s search engine, YouTube, and other Google partner websites.

 

For dentists, this means your practice can appear at the top of search results when someone types in phrases like “pediatric dentist near me,” “emergency tooth extraction,” or “teeth whitening.” Google Ads for dentists help you:

  • Get noticed by potential patients before your competitors.
  • Target people actively searching for dental services in your area.
  • Generate high-quality leads that are ready to schedule an appointment.
 

How Much Do Google Ads for Dentists Cost?

Unlike other advertising platforms, with Google Ads, you only pay when someone clicks on your ad. This model allows dental practices, both large and small, to create successful campaigns that generate real results. You’re able to set your own budget and get more patients needing your specific services.

That said, setting a realistic budget is crucial. For instance, a dentist in New York City will have different costs than one in a smaller town. On average, however, most dental practices spend between $50 – $80 per lead. At King SEO Services, we analyze your goals, services, and competition to recommend the best budget to get you the highest return.

Example of Cosmetic Dentist Google Ad
Example of A Google Ad for A Cosmetic Dentist In Florida

Why Should Dentists Use Google Ads?

When executed strategically, Google Ads for dentists yield impressive results. A recent study by WordStream reported that the average return on Google Ads in the healthcare industry is 200%. 

Search engines are the new word-of-mouth. The vast majority of people use them to find dentists and book appointments online. That means if your practice isn’t showing up, you’re missing out on new patients.

With a well-crafted Google Ads strategy, you can:

  • Show up almost instantly at the top of search results.
  • Target keywords like “affordable dentist [city]” or “kids dentist near me.”
  • Appear in the Google Map Pack and on mobile when people search on the go.
  • Track performance, bookings, and phone calls easily.
 

How King SEO Services Maximizes Google Ads for Dentists

When it comes to Google Ads for dentists, we’re the king. Here’s how King SEO Services tailors your Google Ads strategy for real results:

  1. Advanced Audience Targeting. We pinpoint your ideal audience using local keywords, zip codes, and service areas so you attract the right patients. Whether you serve a 10-mile radius or multiple city locations, we find out exactly who needs your services.
  2. Keyword Research. We conduct in-depth research to find the most profitable keywords based on your services (Think: implants, veneers, or cleanings) and location. Then, we group similar keywords together to improve relevance and ad performance.
  3. Fully Optimized Ads. Our team picks the best ad type to help dentists get more phone calls and bookings. We also write engaging, persuasive ad copy that speaks directly to your patients’ needs and reflects your brand.
  4. Fully Optimized Landing Pages. We don’t just drive clicks; we ensure that interest turns into bookings. Our dental-specific landing pages feature fast load times, clear call-to-actions, trust signals, and appointment booking tools so your ads convert well.
  5. Continuous Improvement. Our team tracks everything from ad clicks to call recordings and form submissions. Then, we refine and scale what works to make your campaigns even stronger over time.
 

Ad Types That Drive Results For Dentists

Our experts leverage a combination of formats to create the best Google Ads for dentists. These are types we’ve found the most successful:

  • Call-Only Ads: Perfect for mobile users who want to book instantly.
  • Responsive Search Ads: Adaptable and high-performing. We fine-tune these types of ads to match exactly how your target audience wants to book their appointment, either by phone or online.
  • Lead Form Extensions: Capture patient info directly from the ad.
  • Performance Max Ads: For established practices looking to scale with larger, multi-channel reach.
 

King SEO Services’ Proven Track Record

Our clients see results they can truly smile about. For example:

A cosmetic dentist in Florida saw a 62% increase in patient bookings in her first 3 months of opening.

Screenshot of Google Ads Campaign Results
Google Ads Campaign Results For Florida Cosmetic Dentist

A new practice in Colorado booked 30 new patients after launching their Google Ads campaign, with a 65% lower cost per click than the industry average.

Google Ads Results For Colorado Dentist
Google Ads Results For Colorado Dentist

A family dentist in New York reduced her cost per new patient acquisition by 32% after we overhauled her ad strategy.

Google Ads For Dentists - Screenshot of Real Results For Client
Google Ads Results For Family Dentist In NY

No, these results aren’t magic; they’re the outcome of strategy, testing, and expert execution. We’re good at what we do, and it shows.

Attract New Patients With Google Ads For Dentists

Google Ads for dentists is one of the fastest, most reliable ways to grow a dental practice. And, at King SEO Services, you get the best Google Ad management around. We know the dental industry, and we know Google Ads. Let us help you reach more patients, outrank your competitors, and maximize your marketing budget.

 

Contact King SEO Services today to schedule your free consultation and learn how Google Ads can transform your practice!