In 2025, pediatric dentists face a stark reality: if parents can’t find you online, your practice is at risk of falling behind, regardless of the quality of care you provide. Your pediatric dental marketing strategy (or lack thereof) could very well determine the fate of your practice.
Feeling overwhelmed about where to begin? We’ve got you.
This is your modern pediatric dental marketing guide, packed with actionable strategies designed to make 2025 your most profitable.
The Best Pediatric Dental Marketing Ideas
Design a modern website
Your website can and should be the #1 new source of new patients… but it has to make a good first (and ongoing) impression. Focus on these 5 elements to create a compelling online presence that sets you apart:
Modern, mobile-first design
Highlights your unique brand
Creates an engaging user experience
Promotes online visibility
Books more patients
A visually appealing, mobile-first, and intuitive website can significantly improve user engagement, reduce bounce rates, and increase conversions. It’s about creating a journey for your visitors — guiding them through your services, showcasing your expertise, and leading them to book an appointment effortlessly.
Beyond functionality, a modern pediatric dental website design goes hand in hand with SEO-friendly elements. Be sure your site incorporates optimized images, fast-loading pages (under 1 second!), and structured, keyword-optimized content to boost your search engine rankings. This means your practice becomes more visible to parents searching for pediatric dental care, helping you drive more of the right patients to your website and reach your practice goals.
Want Your Website to Stand Out?
Explore our curated list of best pediatric website designs.
Invest in original photography
Original photography on your website is one of the quickest (and simplest) ways to instantly build trust with parents and guardians.
Take a look at these examples of family dental practices using original photography.
smiLee Pediatric Dentistry & Orthodontics
Jackson Family Dental
High‑quality photos of your team, office, and happy patients help create an immediate sense of trust and familiarity. Parents want to see the real people who will be caring for their child.
Bring Your Practice to Life!
Are you looking for a better way to connect with your patients? Check out our guide on video ideas for pediatric dentists to learn how to use video to build trust and grow your practice.
Speak to parents through personalized content
As a pediatric dentist, your audience is unique. While your perfect patient is a child, the decision‑makers you need to convince are parents or guardians. This balancing act requires an empathetic understanding of both children’s dental health needs and parents’ concerns, anxieties, and hopes.
As you craft your marketing messaging, keep the following in mind. Know the questions parents are asking at each stage of their child’s dental journey — whether it’s teething, braces, or wisdom teeth — and offer clear, comforting answers. Pair this with actionable steps parents can take immediately, like booking a consultation or virtual visit.
Showcase real stories
Authenticity builds trust. Use real‑life testimonials, engaging videos, and original photos to illustrate how you’ve solved similar concerns for other families. A snippet from a grateful parent whose child no longer fears dental visits can be far more compelling than a clinical before‑and‑after photo.
Videos add a dynamic, engaging element to your marketing. Show parents what it’s like to visit your practice with virtual tours, patient testimonials, and clips of your team interacting with young patients.
By using a mix of testimonials, videos, and photos, you not only establish your practice as a reliable resource but also foster a sense of community, making it easier to convert a one‑time visitor into a long‑term patient.
Go all in on SEO
Visibility is key to attracting new patients. This is where Search Engine Optimization (SEO) steps in. SEO is a strategy that helps your practice become more visible in your local online search results.
Your first step is to identify the keywords potential patients might use when looking for a pediatric dentist. These might include terms like “pediatric dentist in [your city]” or “dentist for kids near me”. (The number of searches for “near me” has increased by 500% in recent years!) Incorporate these keywords naturally into your website content, meta tags, and URL structure to enhance your visibility in local search results.
Dental SEO Made Simple: A Step-by-Step Guide
Dental SEO is the process of making your practice appear higher in search engine
results — it’s getting your pediatric website to the top spot in a search engine result
page (SERP) without paying for an ad.
Create profiles on directory sites
Patient reviews play a significant role in local search rankings. Platforms like Healthgrades and Zocdoc are popular amongst patients looking for a dentist. Make sure you have a profile on these sites and encourage your satisfied patients to leave reviews. Responding to reviews also sends a positive signal to both your patients and search engines.
Optimize your Google Business Profile
A verified and optimized Google Business Profile (GBP) can significantly improve your local search visibility. Over 6 out of 10 people rely on the phone number listings found in GBP to contact a local small business, like a pediatric dentist. And on average, a verified GBP receives about 200 interactions per month. Don’t let this opportunity go to waste! Ensure your profile is complete and accurate, including your name, address, and phone (NAP), operating hours, and services offered.
And don’t forget to regularly update your profile with fresh content, such as photos of your practice or updates about new services. According to Google, profiles with photos get 42% more requests for driving directions and 35% more clicks to their website than those without.
Invest in paid advertising
Unlike traditional advertising methods, digital advertising campaigns allow you to reach a larger audience more effectively and provide an excellent return on investment (ROI).
One of the key benefits of paid advertising is its flexibility and customizability. You can structure your ad campaigns with precision targeting, ensuring that your ads reach the right audience at the right time.
For example, as a pediatric dentist, you can target parents within your locality, focusing on those with children in specific age brackets. This targeted approach results in more relevant leads and higher conversion rates.
If you’re new to running ads, the most important thing to know when running dental ads is that a strategic approach is essential for success. This involves…
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Targeting the right audience and keywords
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Creating compelling ad copy
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Using conversion‑optimized landing pages to turn clicks into new patients
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Constant tracking, testing, and adapting are also crucial to maximize return on investment.
There are many platforms and strategies to consider for your paid advertising — 3 of the most popular (and worthwhile) include:
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Google Ads
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Meta Ads
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Bing Ads
Want Your Dental Ad Ideas Guaranteed to Attract Patients to Stand Out?
This guide features a collection of dental ad ideas that will help bring in more patients and grow your practice.
These ideas are great for all dental practitioners, especially pediatric dentists!
Get more Google reviews
Google reviews are the lifeblood of your pediatric dental practice’s online reputation. Here’s what you need to know…
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Impact – 75% of people read reviews before making a decision, and 71% would not consider a business with an average rating below 3 stars.
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Quantity – 59% of people say that a business needs 20–99 reviews for them to be able to trust the average star rating.
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Frequency – 27% expect to see business reviews as fresh as two weeks.
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Source
Most important of all, Google favors practices with numerous positive reviews. More reviews can lead to better search engine rankings, making your practice more visible to potential patients searching online.
Tip: Responding promptly to negative reviews is equally important. Reach out directly to address any concerns raised by the patient, offering solutions where possible.
Offer online booking and virtual consults
43% of patients prefer to book online, and 80% of patients would switch providers who offer online booking for convenience factors alone. Don’t miss this opportunity — integrate an online booking system into your practice.
Read More — The Ultimate Guide To Dental Scheduling Software
Virtual consults offer an excellent opportunity for initial consultations or follow‑up appointments that don’t require a physical examination. Virtual consults can save time for both you and parents. Not only does this set you apart from other practices that don’t offer these services, but it also positions your practice as forward‑thinking and patient‑centric.
Offer after‑school hours & emergency services
Parents will be more likely to choose a dentist that accommodates school schedules, such as providing after‑school hours or weekend appointments. Additionally, having a flexible approach to scheduling — such as emergency availability and the ability to schedule all family members at the same time — will help you stand out from other pediatric dentists who have more limited or stringent booking availability.
Maximize on referrals
Don’t discount the power of the parent referral network. Happy parents are likely to share their positive experiences with their circle of friends, family, and social communities, effectively becoming brand ambassadors for your practice.
By consistently delivering exceptional care and service, combined with incentivizing referrals, you can encourage a robust network of parent referrals that will sustain and grow your pediatric dental practice organically.
When creating your referral program, make sure it’s simple and straightforward. The easier it is to refer other parents, the more likely they are to do so. Communicate clearly about the program, highlighting the benefits that both the referring patient and the referred individual will receive.
Pro tip: Find a partner to manage it all
If you want the freedom to continue doing what you do best (providing excellent care), a pediatric marketing strategy is a must — but it does take a lot of time and expertise to do it right. We recommend partnering with a pediatric dental marketing company. Doing so offers many benefits:
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Frees up your time
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Gives you a team of marketing experts on your side
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Ensures you’re spending your marketing and advertising dollars wisely
If you’re wondering how to promote your children’s dental practice and get more patients, working with a marketing company is a great place to start.
Ready to book more patients in 2025?
Let us help you create a pediatric dental marketing strategy that works.
We’ve only cracked the surface of children’s dentistry marketing tactics. But no matter what ideas pique your interest, it’s all about taking lots of small steps to create one larger, cohesive marketing strategy. If you need some help putting it all together, let us know. Book a free intro call and let’s talk.
